How to stop overthinking content & heal industry trauma


Hey Hey,

Did you miss me?

Last week the team was so busy prepping for the Manifest the Market Business Conference talk that we let the weekly email slide.

Granted, if we que up a few of these then it would be easy to have them go out automatically.

That was the original goal, however sometimes inspiration strikes, and I want to give you wants on my mind in the moment.

Like right now.

This week, I'd like you to join me in an exercise.

Get out of your head when it comes to creating AND SHARING content.

Maybe you've felt this before. You made a post and before you hit send, you start getting cold thumbs.

What if nobody likes it? My hair is looking crazy in this photo! What if I'm being too real and I lose followers?

There are so many reasons why we stop ourselves from sharing, and if I'm honest, most times it's stemming from a place of fear or of not-enoughness.

Somewhere along our journey, we were made to feel self-conscious about how we appear to others.

For me, while I know I can probably find some childhood trauma linked, a lot of my insecurities came from industry trauma of being an actress.

I always felt like I had to be in audition mode- which translates to: whatever I do, I'm going to be judged by 1000 other people who are doing the same thing and only 1 of us can be the winner.

Logically, I get this isn't the case, but psychologically, that industry trauma has a sneaky way of popping up to cloud reasoning.

How I Overcome It...

What has been working for me is catching myself when I first start with the mental stories of why I can't do something.

  • If I pull back, out of myself and look at the same situation as if someone else was telling it to me, then it's easier to detach from the mental drama I was creating.
  • I remind myself that I'm human and that having a typo, a stutter, or a crumb on myself isn't going to kill me or make me unlikable. People relate to mistakes more than perfection.
  • Lastly, I realized that people usually don't care about what it is, as long as it can be an escape from whatever they are going through. Our content gives our audience a mental break, whether what we share is educational or just entertainment.

So here's the challenge

Throughout the week, anytime the urge to post something arises, act on it immediately.

Catch yourself when the anxiousness surfaces to see what your mind is telling you. Write the feeling/thought down, either in a notebook, or just a notepad in your phone. This will help you recognize the patterns so you can identify what needs healing.

I'll send some helpful tips to encourage you this week, so if you're ever feeling stuck, know I got you! I'm thinking about sharing a special training around this and the talk I gave on Saturday too.

If that's something you'd like, Reader, let me know.

“Stay phenomenally true to you.”

— Lora Chatman

Let's stay connected!

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